Aaaand CUT! 🎬
Yesterday, we delivered a video training workshop to the marketing team at 4D Data Centres.
During the practical sessions, they split into two groups and each created their own 'FAQ' style videos using the system we'd taught them. By the end of the day, they came away with the confidence, knowledge, and skills to be able to produce consistent videos for their social channels. AND create impact 💥
Finished the day with popcorn 🍿and a screening of their first edited video. Seriously impressed!
Stuck for ideas when it comes to creating videos? 😩
Chances are, you probably already have a great bank of content sitting there 📚
If you've written blogs, press releases, case studies etc, these can all be-repurposed into video content 🎬
You don't need to re-invent the wheel.
Perhaps you have an FAQ section on your website. Why not produce a series of 30-60 second videos on your most frequently asked questions? 🤔
Completed a project for a very happy client? Why not turn that written case study into a compelling video testimonial. You can always sweeten the deal with a bottle of bubbly 🍾 or a discount on their next project.
By working out what written material you've already published, you'll be able to quickly build up a library of content which you can turn into compelling and engaging videos 🎥
These can then be distributed across your social channels to reach new audiences 📈
My question to you is, what's stopping you from creating video content? ...
In this post, you'll discover what native uploading is and why you need to do it, to ensure that your video content gets seen.
Each platform, whether it's Facebook, Instagram, or LinkedIn, rely on people staying on their sites. It's great to upload your videos to YouTube, but make sure that you upload directly to those other platforms to ensure maximum exposure. If you put a YouTube link on Facebook, then that means people are being diverted away from Facebook which they don't like. Platforms like Facebook much prefer it and give preference to showing videos on their news feeds if the content is uploaded directly to their website.
Videos that are uploaded directly to Facebook have a whopping 86% higher reach than videos that are simply linked to from other sites. Another great thing about uploading natively is that they tend to start playing automatically on people's news feeds.
As always if you've got any questions, do leave a comment in the box below and I’ll be happy to help.
In this post, I’ll run through some top tips so that you can feel authentic and comfortable on-camera.
For most people, appearing on camera isn't a common occurrence. So it's no surprise that it feels weird at first. But the benefits far outweigh the perceived problems, so it's well worth practicing and feeling at ease with the process.
Number one, it's all in the preparation.
If you go into a business meeting without preparation then you're going to feel on edge. There is that saying, fail to prepare, prepare to fail. Exactly the same goes when appearing on camera. You'll be far more cool, calm, and collected if you know what you're going to be saying ahead of rolling the camera.
Number two, treat it like a conversation.
Rather than imagining you're staring down the barrel of an enemy, imagine you're having a conversation with a friend. With a bit of practice, the added warmth will be clear for everyone. Avoid tight patterns or very stripy or checkered clothing, as this can sometimes cause some undesired affects on camera.
Number three, pause for thought.
If you need to, just take a moment to pause and collect your thoughts. It's a very natural thing to do, and it's gonna seem much longer to you than it is to your viewers, so don't worry. Remember, when you review your own performance, you're naturally gonna be a much harsher critic to yourself than anyone else will be. So, be fair to yourself, and with a bit of practice, you'll be a polished performer in no time.
As always, if you've got any questions, do leave a comment in the box below and I’ll be happy to help
In this post, I’ll explain five types of videos that you can produce for your business. The modern audience generally have little time for heavy promotion and they'll run a mile from an overly salesy approach.
But what your audience are interested in seeing is the human authentic side of your business. Because remember that people buy from people. The key is to know your audience well and know what captures their attention and interest. Give them a try, test and measure the results, and see what works for you in your target audience.
Number one, interviews.
Whether this is a team member or a mover and shaker in your industry, this is a fantastic way to communicate your message in a natural way.
Number two, educational videos.
If you can deliver great value to your audience, by educating them along the customer journey, kind of like I'm doing now, then you'll be able to build up your know, like, and trust factor and you'll have a fan base already.
Number three, behind the scenes.
It's human nature to be curious and to want to see how you provide your service. This makes your video output much more bespoke and helps you develop that trust with the viewer.
Number four, product videos.
Build up excitement about new product releases and a cheeky peak as to what is coming up next. Even better, make a video about how the customer can get the best use out of your latest offering.
Number five, video testimonials.
Let's face it, anyone can fabricate a written testimonial, but a video testimonial adds the extra layer of authenticity and really helps you establish that trust and credibility with your audience.
As always, any questions about video that you have, drop them in the comments box below I’ll be happy to help.
In this post you'll learn how to make a video which truly resonates with your audience. This way you have their attention for longer meaning that you've got more time to get your message across.
Video is the most engaging content and as they say, content is king. However, making videos shouldn't just be done for the sake of it. You should always have a reason for producing the video content and ask yourself what is the purpose behind it. Authentic content builds trust, loyalty, and increases the chances of your content being shared. Don't worry about being word perfect. If you fluff your lines, who cares. I do it all the time.
Number one, your customer's pain point.
Find out what challenges your target market is facing. Providing solutions or answers to problems is only gonna keep your business at the front of their mind.
Number two, scripts, throw 'em away.
Okay, well maybe don't throw 'em away, but just use them to keep you focused on the points you want to make. It's important not to come across too stiff and robotic, and that's exactly what scripts will do for you if you rely on them too much.
Number three, client testimonials.
These videos will show your customers how your products or services will benefit them in real life. The genuine proof a real customer can provide is worth it's weight in gold.
Number four, ensure consistency and quality.
It's really important to remember that a video is a reflection of you and your business. If your output is consistent, then your relationship with the viewer and their trust in you and your business grows.
As always, if you've got any questions, do leave them in the comments box below and I’ll be happy to help.
In this post, I’ll show you why good quality audio is vital to your video's success. The sound quality is actually just as important than the video quality itself.
Remember that sound makes up 50% of the overall video. With the picture, if your overall content and message is good then your audience would probably forgive you if the picture isn't great. But if the audio is poor then your audience will just switch off and it will annoy them and they probably won't engage with any future content. If the bulk of your video is people speaking to camera then you want to make sure that your audio quality is clean and crisp.
Also remember that a video is a reflection of your business. You don't want to undo all your hard work with cheap and nasty audio. Here's a couple of useful audio tips.
Number one, use the right gear. If you're using a mobile phone, an iPad, or even a DSLR, make sure you invest in a good quality external microphone.
Number two, get up close and personal. Getting close to your subject means that your microphone has a much easier job of picking up clear sound. If this isn't possible for you then consider using a clip-on microphone, a bit like the one I'm wearing now.
Number three, think about where you're gonna be filming. You'll want to have as much control over your environment as possible. If you're not filming in a soundproof room or if there's overhead air con, then you're gonna want to consider your environment before you start rolling the camera.
As always, if you've got any questions, do leave a comment in the box below and I’ll be happy to help.
In this post, you'll learn the importance about captions or subtitles, and how you can use them to attract more people to watch your videos.
There's no denying that video works wonders, and it's the most engaging form of content. Cisco reckoned that video streaming will account for over 80% of all internet traffic by the year 2020, and more than one billion hours of videos are watched on YouTube every single day.
More than one billion hours? Every day? That's right. - But with around 85% of Facebook videos watched with the sound off, how can you still get people's attention? Simple. With captions.
But what are the other benefits of adding captions or subtitles to your videos?
Number one: it improves the user experience. Over 60%, and the number is growing, watch video on their mobile. Often it's not possible for people to listen with sound. Perhaps they're at work viewing videos when they shouldn't be, let's be honest, we've probably all done it. Or maybe they're on a jam-packed train on the way back from work, and they don't want to disturb the person sitting next to them. Captions are a fantastic way of getting your message across without people having to have the sound on.
Number two: widen your audience. Some viewers might be hard of hearing or perhaps English isn't their first language. YouTube, for example, allows you to filter for captioned or subtitled videos.
As always, if you've got any questions, do leave a comment in the box below, and I’ll be happy to help.